The pop-up concept offers activities whose uniqueness and success are ensured by the surprise effect.
In fact, the strategic location of choice and the originality of the games attract almost instantaneous participation from players.
For example, the preferred location will be one where people are accustomed to relaxing and gathering.
The aim is to get people out of their bubble, out of their daily routine without threatening it… we stay in their comfort zone (or world) by adapting, but above all we get rid of stress!
The idea is to offer a short break by playing on spontaneity: people don’t have time to think about whether or not to get involved, the games and relaxation are calling them!